QREncoder is a universal product which allows you to create your own and unique QR code. For those who have not met this collocation before, QR codes (where QR stands for Quick Response) are the same as the normal barcodes but only better. They are 360-degree-readable, able to carry any kind of data and instead of straight black-and-white lines they use black-and-white squares in grid pattern. Scanning and deciphering such codes requires only a phone with a camera and simple decoding software. In the recent years QR codes have become one of the most preferred marketing tools. Imagine the following situation: you are passing by a billboard and are impressed by the poster of an upcoming movie. Understandably you want to see the trailer, but it is rather inconvenient to search for a video while walking. This is where our QREncoder comes on the stage. The movie makers could simply input the URL of the trailer and the application will generates the corresponding QR code. All that you have to do, while passing by the billboard, is point your camera at the checked black-and-white square and automatically be redirected to the video in seconds.